include with season tickets -
14000 (estimate for the league) season ticket holders at full regular season price at an average of $100 per ticket = $1.4mil in revenue PLUS whatever dozens or hundreds of suckers pay full price for a pre-season game.
don't include with season tickets and charge relative to how valuable a pre-season game actually is and what fans would pay, let's say $40 a ticket with no season ticket base. Let's assume 6k fans would pay an average of $40 per ticket = $240k (and judging by the Dome, and free tickets, that's probably generous).
Pre season game are all about ****ing over season ticket holders no ifs ands or buts. And it works, and they can't discount regular tickets while screwing over season ticket holders so it won't change. The model isn't broken, it's just that the model doesn't help the fan, as is usually the case.
