[transplant99]

Sanders took a brand that essentially laid dormant for a decade and has orchestrated a stunning revival of relevancy, pushing the Buffaloes into the rare space of being relevant both in sports and pop culture. Colorado went from 1-11 to hosting Lil Wayne pregame.

Colorado is white hot, so much so that more people watched Colorado and Colorado State (9.3 million) -- two teams that went a combined 4-20 last year -- than watched iconic brands Alabama and Texas (8.8 million) the week before. What makes that more astounding is the Colorado game started after 10 p.m. ET, ended around last call and smashed ESPN's record for the most-watched late-night game of all time by more than 4 million viewers.

Unreal.


https://www.espn.com/college-footbal...couting-report