The thing is, the Heritage Classic etc are NHL not team events, maybe that's a factor. Also it's the 20th anniversary of the first game in Edmonton, which was a team planned thing at the time, so a focus on them (even though they're no good) might make sense from a certain point of view.
Also regarding jerseys, one has to wonder how/if it being the last year of Adidas contract impacts the retail roll out.
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