I don't think trying to win every year is a bad thing.
Hard to respect full on tank teams in my opinion.
But that's not to say you have to trade futures to bolster an average team to get in, and then keep yourself in sub average perpetuity.
Tighten up the asset management (which Conroy has alluded to), draft well (and get lucky) and things can turn around without purposely losing for a half decade.
Will it happen?
It'll take some luck, but the Dallas model has to be the plan if you have an older core locked up I would think.
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