It is way harder to unite the right than the left, fundamentally the right embraces individualism where the left embraces collectivism. The bud light boycott was sold as a way for the right to assert themselves in the marketplace the same way the left has (aunt jemima, cancel culture, etc.) and how the marketplace has been influenced to cater to values on the left. Up until Elon bought twitter, every social media leaned to the left. Every major media company leans to the left, except fox news but they have been drifting more to the center. ESG ratings are financially incentivizing large corporations to be left-leaning as well. The winds are very clearly blowing one way in our culture.
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