Threads gained users fast because it was connected to Instagram. Most users checked it out and left, as expected. The user retention metrics will increase over time as the product improves. I heard a reliable rumour that user retention is already way higher than they expected internally at Meta.
I won't use either of these platforms (CP is enough social media for me) but some of you are dismissing Threads way too quickly. It's backed by the only social media company that knows how to make any profit, one of two if you count youtube as social media.
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