The Wall Street Journal reports that the newly named
X has warned companies that if they don’t meet benchmarks for advertising spending, they will lose their gold verification check marks on official accounts.
The gold checks are one of the last viable symbols of authenticity on Twitter, now that the standard blue check has ceased to verify anything other than an $8 monthly payment and possession of a phone number. X’s threat to companies is that they should spend money on ads, or X will make it easier for someone to imitate them on the platform.
https://slate.com/technology/2023/07...ess-model.html
another article.
https://www.theregister.com/2023/07/...ries_again_to/
The website formerly known as Twitter is trying to win back advertisers yet again with half-off deals on certain ads – and reportedly threats to remove gold checks from company profiles if advertisers don't start spending money.
X is reportedly offering to cut the price in half for companies willing to publish video ads to run alongside trending topics in X's Explore tab. The ad buys will give brands 24 hours of placement atop X's trending topics list, and discount offers are available until July 31.
That's not the only incentive X is offering its advertisers, according to the Wall Street Journal, which viewed the internal emails sent to ad buyers. Along with the discount, X has reportedly given advertisers an August 7 deadline to spend money on the platform, or lose the gold verification checkmarks many were given with little notice in April.