I will add another point, while changing the name online might be simple (although I bet it isnt) the cost of this name change in the real world will run into millions, tens of millions with all the law suits involved, when I say lawsuits I dont mean that X will be sued for using X I mean right now every law suit twitter was in will have to have their paperwork refiled as X, thousands of contracts rewritten, signs and headed paperwork scrapped and redone, a company of this size changing its name will cost millions
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