KFC is also a bad example because they basically had to. Who wants to brag about "fried" food in the 90s (when the name changed)? Like, we were all worried about saturated fats and fried food was the boogeyman. It was really the start of people being at least a little more concerned about the types of food they were eating, even if they didn't do anything about it except to eat more. But having "fried" in your name was basically toxic and getting worse. It was a totally logical and reasonable change, plus they kept the style and branding of the restaurants the same. It's not like they took the colonel off the bucket, either. Twitter going to X and ditching the bird is so dumb lol.
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