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Originally Posted by Fuzz
All those first ones kept the brand. It's pretty obvious change from old to new. J&J spun off their consumer products, so a new name makes sense. And Aunt Jemima? Why even bring that up? LOL.
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BP was a complete rebranding effort to position themselves as a global energy firm that is focused on sustainability and is "beyond petroleum." They did not keep their old brand and apparently it was an effort that cost hundreds of millions of dollars.