Sam's a good guy. Was hoping he wouldn't be out front.
IMO UCB it's a dog whistle play. There's only 2 possibilities: team is incompetent (could be), or team is supportive of the message/ wants to give the message additional visibility.
Can't be sure it's not incompetence, but if it really were it is likely someone hits the bricks. Doesn't seem to be in play here.
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