Quote:
Originally Posted by belsarius
My biggest disappointment is that the Liberal and NDP party are continuing to advertise with Meta. They should follow the lead of their elected officials.
It looks like the Bloc are the only Federal party to pull their advertising, as well as the Quebec provincial government being the only one on that level so far.
|
Well, political parties aren't on social media to sell content that they have produced. They're on there to gain influence over people who are users. A news org is paying a staff to find out about what's going on and potentially to analyze it to produce a knowledge product that has value, and which people derive value from consuming. Political parties just want to influence people and sway opinions or preferences. They're totally different uses for the platforms. The platforms aren't that well suited to sustainable use by news organizations, but they're very well-suited to use by political parties and special interests.