One point, I’ve seen Stockton Rush referred to as a billionaire in numerous places online, which does not appear to be the case. Estimates are that he was worth in the $20-25 million range. I think this can partially explain a lot of the bizarre decisions he made in the past 6 or 7 years. The guy was probably in debt up to his eyeballs. Based on the stories of him desperately trying to keep people from cancelling their trips by personally flying to them and offering discounts, I would speculate that he might have been worried that his company might go belly up if he didn’t get paying passengers on his death trap immediately.
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