It's 100% about the money that's changing attitudes/social etiquette that people would normally feel beholden to.
And the nature of the trip and cost are the basis people are using to make larger stereotypes about the people involved.
"Must be doing it for ego and glory, why else"
It's not like being/becoming wealthy converts you to a husk of a human being. If you were dropped $100 million in your lap tomorrow you would still be you. And chances are these wealthy individuals have made larger philanthropic contributions than the people taking glee in their demise ever will.
It's just a funny thing how people think and the lines they draw based on only a few facts and no personal knowledge of the people involved or their motivations.
As the above poster noted, every one takes risks, and at least a few stupid ones over the course of their life. It's not unique to the privileged.
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