This seems mutually bungled. The Apollo guy is completely whiny, and was happy to piggy back on a bunch of stuff Reddit was providing for free. The fact he admits it could have been severely optimized vs. other Reddit apps, but didn't consider taking action until the limits were announced kind of proves Reddit's point here.
On the other hand, Reddit did this in a very rushed, heavy handed and poorly communicated manner, then doubled down on the stupidity when people unsurprisingly lashed out.
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