I don't think the NFL made QBs/WRs untouchable to upgrade the product, the product was strong before that. I think it was more fallout from what new studies were showing about CTE, combined with retired players with health problems suing the pants off the NFL over it.
As much as it was needed for player safety and has increased scoring, it's also gotten the refs even more involved, and thus leads to more chances for Vegas-shenanigans occurring. Especially with how heavy gambling is pushed in sports these days. It wasn't all plusses IMO
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