Quote:
Originally Posted by Itse
Despite a false narrative by people like you Phase 4 is not a failure. Shang-Chi, Eternals and Black Widow all made decent money considering they were covid releases. All of them did better than Tenet for example.
Thor 4 made good money for a Thor movie, 750M. Black Panther did good considering they lost the main actor and the main character isn't in the movie, 850M. Dr Strange 2 did better than the first one, 950M. No Way Home was absolute smash hit, 7th biggest box office of any movie in history and the biggest non-Avenger superhero movie, 1,9bn. If you only count the non-covid releases, phase 4 is pretty on par with phase 3 in box office success snd has been much more successful than phases 1 or 2.
Disney+ is losing money though, the TV stuff clearly isn't as successful as they hoped.
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Those movies also succeeded in burning off much of the goodwill of the fans, they are all regarded as sub-par MCU films. They couldn't beg fans to show up for Quantunmania which was supposed to be the next big thing. GOTG3 started like Quantunmania, but picked up once audiences started hearing that it was actually good. Their audience has shifted from loyal to cynical.
Phase 4 was a lot like the new Star Wars trilogy, sure they made money, but now the brands are so badly damaged that profitable films are no longer a sure-thing and they have to rebuild that loyalty. Not a good place to be in when the product is a minimum $500M investment.