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Originally Posted by TrentCrimmIndependent
You're not wrong about those numbers but it's still relatively early for BB and it could blow up, since I think they have the right personalities and format. Their content is very consumable.
They could help themselves by expanding to appeal to a broader hockey or sports audience by having segments devoted to broader topics and other teams.
There are some youtubers that started as Flames fans doing Flames-centric content who now make league-wide videos and are pushing the right buttons to work the algorithm to their advantage and now have accrued in the 100k subscribers ballpark.
The guys just have to do a feeling out process with their shorts, titles and show content to hit with the larger NHL audience
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But there is so much content available for that broader audience - breaking through somehow is next to impossible if you don't have a marketing push behind you, or attachment to a bigger platform.
I suspect they are largely doing it for fun, and not depending on it to make a living.