Quote:
Originally Posted by bluejays
NHL marketing has got to be the worst in all of pro sports. There hasn't been anything original from them in ages. It continues to be that middle age Caucasian guy running the show catering to the stadium rock crowd. It's lazy getting has been bands to play for marquee events - and to televise it even worse.
Bettman is great for the game but how he doesn't see a better opportunity to market the game better by virtue of ads and in game entertainment, is a huge miss on their part.
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They need to see if they can get Def Leppard back to do the NHL awards show again.