"The dev" is the maker of Apollo, the most full featured reddit application for mobile users.
His users are some of the most engaged users on reddit. Without controlling for engagement, you can't know whether the app is efficient or not -- good chance many of those additional calls are because they spend more time on reddit than the average user (that's why they went to the effort of finding and downloading a better app than the default).
If anything, reddit should be thanking him for driving engagement which helps boost their stock price.
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