Aren't there significantly more people on YouTube and Spotify these days than people who tuning into AM radio?
Those platforms should be potentially just as lucrative if you can manage to secure the sponsors.
Pretty sure most of the 960 sponsors have carried over to Barnburner as well as some new ones.
Reputation and familiarity certainly help but it's probably wise to not wait long to make the transition while your radio show is still fresh in people's memories.
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