I can't say this without coming across as an Apple fanboy (only ever owned the phone - good; watch - mediocre), but I think anything has generally put money into through a release in the past 20 or so years, they stick with. Pretty much by announcing it in this manner they're putting their money on it being huge. Google seems to put out trials of stuff but doesn't back it up with keeping with it or supporting it very long. So Apple should own this one for awhile. I do wonder about Microsoft coming into play with some version though. And of course Samsung who steals from the people they're manufacturing for.
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