Quote:
Originally Posted by Table 5
I mean if you want to play dumb and pretend they weren't attack ads, go nuts, but the point is that they had very little messaging that spoke to their own vision or goals. It was 99% focused on Smith.
Not that the UCP ads were any better...maybe even worse. I didn't particularly find any of the party's messaging particularly inspiring. But hey, I'm no political strategist.
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Totally this, and it is the same thing that always happens at the federal level when the other parties focus on Trudeau. They really need to focus on their own positive messages and make people excited to vote for them. Trying to convince them to simply not vote for the other person doesn't actually help convince others to vote for you necessarily.
I understand every party uses attack ad strategy, but that will only take you so far. Attack ads in general are so common and overused, that I think most politically inactive people just get annoyed by them and tune them out. They tend to think both sides are likely spinning.
Conservative parties in Alberta have a large enough base that will always for the conservative party that is most likely to win. The NDP has to rely on the undecided or currently disengaged voters in order to win, so they need to sell themselves to those people, not to people who already hate Danielle Smith anyway.