[jayswin]

Serenity, you slime. So annoying.

What is dynamic pricing?
Dynamic pricing is a value pricing model in which costs for a product or service fluctuate in real-time based on supply and demand. If you've ever shopped for a Flames ticket, flight, or a hotel room online, or called an Uber, you're familiar with the concept. We will now price our tee times similar to the NHL and the hotel industry. Our prices will rise and fall with the availability.

How are prices determined?
Our tee sheet software automatically uses an algorithm based on historical data as well as a combination of real-time information such as time, day, weather and, most importantly, demand to determine its online tee time prices. Our BASE rate is ALWAYS set up to 7 days in advance and then at 6 days in advance, it adjusts as tee times fill in or are left vacant. This 7 day window gives you the opportunity to secure your tee time at the same posted rate each week.