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Originally Posted by Jiri Hrdina
I think the point you are trying to make is that you should hire for talent? And I agree but that's much different from "solicing applicants off the street". There is a lot more to being a good broadcaster than being funny and being able to talk. It, like most things, takes time to get really good at.
The challenge is that there is NO money in it. So people with talent, will for the most part, find other things to do with that talent. It's long hours and you are financial stressed most of the time. Even the top talent don't make a lot.
But it is also incorrect that places like Rogers only hire from SAIT. There are two good broadcasting programs in town (MRU and SAIT) so they represent the most obvious source of talent but they hire beyond that including from other programs (e.g. journalism).
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I really don't think the average listener can appreciate the challenges of the job. It's one thing to have an interesting segment discussion but to continually have to engage listeners for multiple hours every day probably takes a lot of discipline, effort, and planning. Combine that with the crappy pay and it's kind of surprising that people are still willing to enter the trade. One thing Jim Rome has going for him is that he talks all sports so there would never be a shortness of stories but when you are doing Calgary sports news which is primarily Flames it's not easy to find interesting material on a daily basis.