I really like what the Eskimos are doing. If you have a 30+ thousand seat stadium that's 2/3 full at the best of times what do you have to lose by letting kids 12 and under in free? Chances are you will get concession sales and it's a great way to get the interest up and start a tradition with families. I have really fond memories of my aunt taking me to Stamps games when I was a kid. Although there's a good chance I would have been a Stamps fan regardless, I can say watching the games at McMahon when football was new to me kickstarted my fandom and got me in the game as I was a Stamps fan before I was a Raiders fan.
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