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Originally Posted by Erick Estrada
There's a lot of apathy to McMahon stadium in this city and that's hurt the team. That said, attendance is declining league-wide so this isn't just a Calgary thing. The pandemic hit the CFL harder than other professional sports teams and of all leagues the CFL is one that couldn't afford to drop out of the spotlight for a year or two especially trying to gain traction with younger generations. The future of this league is largely dependant on unearthing younger generations of fans and that's going to be a steep climb as they have been trying for some time and it's not been working very well. I still think they need to be more transparent with player salaries and salary cap as that's something that younger fans expect of their leagues and the shroud of secrecy the CFL operates under comes off as shady and Mickey Mouse.
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Seriously though -- BC and Edmonton have recently taken steps to make the game more accessible (cheaper/free tickets for kids, cheaper concessions), but obviously not every team is doing this, and league wide the focus appears to be growing the game globally versus locally. Football as a sport is as popular as it has ever been (?) so I think you also have to hook "football" fans into the CFL game.
Heck, throw it back to the "longer, wider, faster" campaign, build up fantasy football, expand tailgating, and make it an experience. Locally they should leverage the Stampede and make that week a sold out, must attend game. Labour Day should be Labour Week with a convoy of fans driving up Highway 2 for both games.