[Fuzz]

The news-rating group NewsGuard has found dozens of news websites generated by AI chatbots proliferating online, according to a report published Monday, raising questions about how the technology may supercharge established fraud techniques.



The 49 websites, which were independently reviewed by Bloomberg, run the gamut. Some are dressed up as breaking news sites with generic-sounding names like News Live 79 and Daily Business Post, while others share lifestyle tips, celebrity news or publish sponsored content. But none disclose they’re populated using AI chatbots such as OpenAI Inc.’s ChatGPT and potentially Alphabet Inc.’s Google Bard, which can generate detailed text based on simple user prompts. Many of the websites began publishing this year as the AI tools began to be widely used by the public.

Giansiracusa, the Bentley professor, said it was worrying how cheap the scheme has become, with no human cost to the perpetrators of the fraud. “Before, it was a low-paid scheme. But at least it wasn’t free,” he said. “It’s free to buy a lottery ticket for that game now.”

https://www.bloomberg.com/news/artic...-content-farms


RIP internet. We hardly knew thee.