Snoop is a really good promoter and he has built a really good business team around himself. The league also recruited him in the past to promote the NHL, so maybe not that surprising that he wants to get involved at a higher level.
OT, but I remember back in the early 2000s, Snoop was in Vancouver shooting a video and I think doing some recording. He ended up buying a condo and staying for a while after. It wasn't uncommon to see him hanging out on patios and chatting with people. I caught a glimpse of him at the Cambie just hanging out with some fans.
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