The Alberta Gaming and Liquor Act has all sorts of requirements that speak to your question.
For instance, no minors can be on the licensed premises. Selling Kokanee in Safeway would then mean that you couldn't permit mom and the three kids from going into Safeway to buy diapers if suds were on the shelf. Likewise, there are restrictions on the hours in which alcohol can be sold. That could limit Safeway's hours of operations as well.
The rationale behind those requirements... I don't know.
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