Cancon rules - you can argue about them being worthwhile or not - but we are in a unique position where we have the world's super power and a giant economy right next door to us and the vast majority of the content they produce is in the same language and without a discernably different accent that most English speakers in Canada. If you don't force our broadcasters to put Canadian content on the air - they likely won't because they can just buy some already produced US show for less money.
I barely watch any of the Canadian content - but I do think it's worthwhile to have our own culture here and not just be 100% over-ridden by US content. You get the odd gem out of it.
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