If they don't want to lower individual ticket prices, they could always encourage a family pack situation. Sometime like 20% off tickets for a bundle of three, 25% for a bundle of four, 30% for a bundle of five.
I think it's important to get more kids out to the games, especially for the covered sections. Kids also generate revenue through all of the service and merchandise sales - and in family numbers (little Bobby wants a hot dog, little Carly wants one too).
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