Quote:
Originally Posted by Muta
Yeah I have no idea why they don't just lower ticket prices under the canopy a bit. The north and south end stands are cheap, and are always full. Wouldn't they also make more in concession sales if they just lowered ticket prices? Or is that too 'black and white' in terms of logic?
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Absolutely. An empty seat doesn't buy food or beer. And an empty seat doesn't become a regular, or bring their friends next time, or buy merch.
IMO, the ideal price is one where you are selling your last ticket right before kickoff. If you're not getting there (or even getting to 50% of capacity), then lower prices. If you're selling out every game, raise them a bit (or expand, or both).
It seems they're committed to this model as it has only seen very small tweaks over the years, with predictably similar attendance.