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Originally Posted by Red Slinger
I'm hearing a lot of adds on the radio for both the NDP and UCP. The NDP ads are labelled as coming from the NDP while the UCP is usually coming from the "Government of Alberta", and they are sometimes close to the line between communicating government policy versus a campaign advertisement.
However, I gotta say, the NDP adds are just awful. So far, they have been just negative advertising. This isn't necessarily a bad strategy but the ads themselves are very poorly done. They tend to just state stuff like "the UCP wants to cancel public healthcare", which isn't entirely true. And generally, they don't explain why what they're complaining about is bad. Just terrible communicating in general. There's been very little positive advertising from the NDP (that I've seen) that talks about the policies and changes that the NDP want to implement. It can't just be "the UCP are awful and trust us, we're better". Maybe they'll get to that later but so far the NDP messaging has been a cluster. The NDP can't afford to give any fence-sitters or people considering the NDP for the first time any additional reason to go back to the UCP and it seems like their advertising strategy thus far is a misstep.
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I've been getting a lot of online NDP ads, and I can't help but agree: they're totally missing the mark. It's incredibly inane and annoying. Big swing and a miss.