There are not a lot of physical places that take Airmiles but if you shop through airmiles shops and bank through BMO you gather points real quick. You're never going to get any significant rewards if you just swipe your card for a tank of gas and groceries every week.
We just dumped close to 10,000 airmiles on flights last month and are already up to over a thousand because we bought a computer from Dell via airmiles shops on our airmiles mastercard.
I used to shop almost exclusively at Sobeys and Shell but they were never a significant source of airmiles for us.
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