Quote:
Originally Posted by Fuzz
So it's $16 a bottle, shelf price at stores for $7-8, presumably stores will take a 20% profit margin, so 5.50-6.50 is the money back to the government per bottle. This is costing $47.5 to $52.5, ignoring all the program costs to manage it. Also presuming people actually buy Turkish branded stuff over the name brand or no name stuff that is now in stock and they can sell all of it. What fantastic fiscal management. Add it to the waste pile.
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Marketers call it a loss leader, you know, to get their foot in the door so they can sell other products to other provinces and pharmacies at a profit.
Maybe I'll start calling Danielle the Loss Leader.