Some things are generational like sports teams. Sure existing fans old and young in Ontario cheer for the Leafs because it's in Ontario and that is your father's, uncles, grandfather's team and you may had a chance to attend a few games as a youngster.
If a new team came out in the Hamilton area and was supported by the populations in the surrounding areas, that generation and subsequent ones are now Hamilton or whatever fans.
Same thing happened in Alberta, older hockey fans who are now 45+ who used to cheer or who's family was most likely original 6 fan's are now spending boatloads of money to support Edmonton and Calgary. The majority of younger fans in AB cheer and financially support Edmonton and Calgary.
It usually just takes a little time for the switch to happen, it would just happen a lot quicker in Ontario given how many people hate the Leafs and how many people there is.
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