Quote:
Originally Posted by FlamesAddiction
I have no doubt that the NHL wants that Atlanta market, particularly that television market, which is massive. I don't think it's a coincidence that the NHL really started to ramp up their diversity marketing after the Thrashers left. Don't get me wrong, marketing and appealing to a more diverse audience is a good thing just for it's own sake, but for professional sports, it's all about dollars. Atlanta didn't fail because the city isn't wealthy, big enough, or a decent sports town; it failed because the NHL had trouble breaking into the demographics of more than half of the city. The last couple of years, the NHL has really moved hard on the diversity agenda, so I can see them wanting to try and capitalize on it soon.
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Houston is far more diverse than Atlanta. I agree, though, it isn't a good look to have two of the top 10 media markets in the US without a team.