[FlamesAddiction]

Management, likely through the direction of ownership, has one goal in mind, and that is making the playoffs to get additional revenue. They seem to believe that rightly or wrongly, the Flames fanbase isn't resilient enough to withstand a rebuild and a few consecutive years of missing the playoffs.

I personally think it's an insult to the Flames fanbase to suggest they couldn't go through that when other more fragile markets have done it. No doubt, attendance might go down somewhat, but the same thing is likely going to happen when you accept perpetual mediocrity and offer no long term hope. The current operational model isn't geared towards winning championships, it's all about hanging in there to make money and not taking risks. Their motto painted in the dressing room should be "good is good enough".