It's been an interesting fall for him. I didn't really start paying attention until I read a book by him a few years ago. It wasn't half bad... a little odd in places but by no means problematic.
There's an interesting theory about public opinionators like him. You make 10 things, the most aggressive and extreme "wins" by getting the most attention, so your baseline of intensity rises. The next 10 things you make match the thing that got you the attention, with the most aggressive of those winning out. Before long the bar has risen and all you do is high-performing insanity.
You become what you think about, so if you're constantly pushing envelopes, it gets hard to not become what you create. With this in mind, it's not difficult to see how an Alex Jones character gets created.
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