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Did they mention what was the increase in costs, since that is what they are using to justify higher prices? Did costs for them increase 2% but they saw 10% in growth (for example)?
At large dollar figures, percentages become meaningless and actual dollars matter. I don’t know what that line is, but evaluating 10% growth for a small business vs a Loblaws sized business are massive differences and should be evaluated as such.
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They have indicated cost increases in supplier costs for example in some of their releases. But this is something that the suppliers and producers would have to answer.
I expect fully that in any commons situation, the CEO's of grocers are going to rally around the, our profits aren't growing exponentially and are really still pretty low percentage wise.