OneSoccer interview with CEO of CSB. In the interview he states that some players on both national teams have directly benefitted from endorsements and appearance fees brokered by CSB (skip to 15:50).
As well as a TSN article by Neil Davidson, with a couple of quotes.
Quote:
"We want to solve problems," Noonan told The Canadian Press on Tuesday. "We want to be an ally for the success of our national teams. When our national teams do well, it's good for business. And when our national teams are unhappy and are expressing that we need more training resources, we want to help solve that problem."
The offer included "encouraging Canada Soccer" to hold a sendoff series for the women’s team on home soil ahead of this summer's World Cup in Australia and New Zealand, and helping develop revenue sources to provide additional training resources.
"We've gone to Canada Soccer and said 'Help us understand the problems,'" said Noonan, adding such discussions were continuing Tuesday.
The help could range from new money to offering a CPL stadium rent-free to host a game.
"That would be incremental money beyond the guarantee," said Noonan. "And we have no contractual obligation to increase our guarantee. We've proactively said 'What can we do here?'"
...
Noonan did not detail the financial arrangements, but said the annual guarantee is "three times what Canada Soccer was making commercially back in 2018 when nobody was willing to take a risk."
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https://www.tsn.ca/soccer/canada-soc...eams-1.1919120