Need more ceremonies and shows of support to different causes and groups, before and during the games, as well as discussion on these matters by the analysts during intermission. It's real riveting stuff, exactly the kind of thing sports fans want to see when they set aside 3hrs of their busy schedule to watch hockey.
More national anthems, more politics, more honoring of previous championship teams, more questioning of players on their political & personal beliefs (and lets suspend them without pay if we don't like their response!), more moments of silence for the different wars, conflicts, and natural disasters around the world. Imagine the electricity this would bring to the game. Heck, even moreso if they could somehow incorporate this into those 8 or 9 different gambling apps they keep telling us about.
This will increase viewership, and in no way have the unintended consequence of pushing viewers toward the more enjoyable, more direct, and far cheaper entertainment options at their fingertips.
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