https://www.sportsbusinessjournal.co...01/30/nhl.aspx
I don't know if the article was posted, but this is not anywhere near an apples to apples comparison.
ESPN was showing a lot of Sunday games against the NFL, and there are twice as many games as last year. National regular season NHL games are never going to be a big thing. For more direct comparisons, they are up year over year:
Quote:
Over on ESPN, 18 games to date have averaged 402,000 viewers, down 35% from 622,000 over just seven games on the cable network at the same point last year. That comparison includes six games on Sunday this season (up against the NFL), as well as a big opening night in 2021. There were no weekend games at this point last season. ESPN's 12 non-Sunday NHL games are averaging 491,000 viewers, which would be on pace to beat last year's average.
Total minutes for the NHL on ESPN.com and the ESPN app are up 29% year-over-year, with page views up 38%. ESPN's social media engagements around the NHL are up 224% year-over-year. Social – Engagements are up triple digits YoY (+224%).
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