I think the product would be better if the NHL designed it for more emotion. I like the product most nights relative to the late-90s and early-2000s. It's a skilled, fast game. But it does lack emotion - there's less hitting, less fighting ect.
I think that would change if the NHL put more emphasis on divisional games and had fewer games each year. That would allow emotion to build, make games more meaningful and allow players more rest between games. Imagine if the league had 70 games per year, where 35 we're played against teams in the same division. Every game would be better.
The NHL could also get rid of rules that try to remove emotion from the game...the instigator penalty should be taken out, the automatic suspension for fighting late in the game should be removed, fines for line brawls should be removed too.
Between that and having lots more divisional games...everyone, including the fans, would be more emotionally involved.
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