I stole the original tweet from a Reddit thread about this topic. One thing that stood out to me was how many people in the US have become fans of teams outside of their market because local teams make it too difficult to watch the home team in TV. There was one fan in Montana saying that Seattle, Vegas, and Colorado games are all blocked on TV. They get Calgary games, but he said that it is a hard sell for an American to root for a Canadian team.
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"A pessimist thinks things can't get any worse. An optimist knows they can."
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