Quote:
Originally Posted by jayswin
Oh man, digital board ads have been the most jarring, annoying thing to happen to NHL broadcasts in years. SO brutal in a world where everyone has 4k TV's, looking to get the best picture possible.
In 2023 on a 4K TV I shouldn't be reminded of NHL 2001 on PS2 with players eyes or parts of their jerseys suddenly turning full flickering white, due to glitches, while watching an actual NHL game. That's just embarrassing.
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Weren't they testing digital video boards during the last World Cup of Hockey? (A century ago)
I'm surprised they haven't gone with that yet. I figure we would still see on ice ads, but the digital ones would be viewable to both TV and in-arena audiences.