I think too the age of becoming a HUGE podcast, not hosted by folks that are already famous, are pretty much over. So as Cowboy says, focus on your niche. It's the old Morning Show airlifted into a Flamesnation Podcast, and which it seems Flamesnation is also succeeds from. So far it seems like a win win for both.
I also appreciate that as a non rights holder, they can more easily call a spade a spade.
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