I don't think studios realized how much they would be missing home video and sales rental revenue once it dried up. Let's take the new Avatar movie that made over $2 billion at the box office, once it's done in theatres it will go straight to Disney+. Is there anyone that doesn't already have Disney+ that is going to sign up for it just to see Avatar 2? The first Avatar made over $400 million in home video sales not to mention hundreds of millions in rental revenue from Blockbusters probably. I don't see how Avatar 2 is going to be anywhere near as profitable post theatrical window as the first.
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