Ultimately, humans are social creatures. We look for community. We're both meaning seekers AND meaning creators. Some people find that in sport, some people find it religion, some people find it politics so on and so on. I think where the valid cynicism comes in the attachment of all of the above with Capitalism. When something is a business, it's not sure it's worth making it our central meaning in life. Wither it be the Flames or a church preaching Prosperity Gospel.
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